"The two most important days in your life are the day you are born and the day you find out why"

- Mark Twain

Discover Your True North


Welcome Hero, This is your call to rise. You’ve been searching, maybe even found yourself drifting aimlessly at sea, you are here not by accident, but by your quest for purpose.

DNA True North isn’t just another program, it was developed over 15 years, it has changed thousands of lives. It is the ultimate journey to discover who you truly are, align your life and pursue what you’re destined to do. DNA is about uncovering your Central Definite Purpose (CDP), the core of your being that aligns your gifts, passions and potential with your true calling.

Why This Journey is LIFE-CHANGING

You know it—there’s more to life than the daily grind. Maybe you’re feeling stuck, lost or disconnected. That’s because you haven’t tapped into your true potential. DNA True North is your weapon against mediocrity. Unlike the typical assessments that box you into labels, we dive deep into the very essence of who you are. Our system extracts and aligns your gifts, character, potential, performance, passion, and purpose. This alignment is what we call finding your True North, where every part of your life comes into perfect harmony, driving you towards ultimate success and fulfillment.

At the heart of our approach is your Central Definite Purpose (CDP). This isn’t just a goal; it’s your North Star. The CDP aligns everything—your talents, your drive, your mission—so that you can live with intention and make a massive impact. Our process involves a series of powerful assessments, missions, and challenges that reveal and activate your core strengths.

We don’t just stop at awareness; we push you into action, helping you achieve a state of flow where you’re unstoppable.

Discover Your True North

Welcome Hero,

This is your call to rise. You’ve been searching, maybe even found yourself drifting aimlessly at sea, you are here not by accident, but by your quest for purpose.

DNA True North isn’t just another program, it was developed over 15 years, it has changed thousands of lives. It is the ultimate journey to discover who you truly are, align your life and pursue what you’re destined to do. DNA is about uncovering your Central Definite Purpose (CDP), the core of your being that aligns your gifts, passions, and potential with your true calling.

Why This Journey is LIFE-CHANGING

You know it—there’s more to life than the daily grind. Maybe you’re feeling stuck, lost, or disconnected. That’s because you haven’t tapped into your true potential. DNA True North is your weapon against mediocrity. Unlike the typical assessments that box you into labels, we dive deep into the very essence of who you are. Our system extracts and aligns your gifts, character, potential, performance, passion, and purpose. This alignment is what we call finding your True North, where every part of your life comes into perfect harmony, driving you towards ultimate success and fulfillment.

At the heart of our approach is your Central Definite Purpose (CDP). This isn’t just a goal; it’s your North Star. The CDP aligns everything—your talents, your drive, your mission—so that you can live with intention and make a massive impact. Our process involves a series of powerful assessments, missions, and challenges that reveal and activate your core strengths. We don’t just stop at awareness; we push you into action, helping you achieve a state of flow where you’re unstoppable.

OUR SOLUTIONS

True North's offerings are as varied as the individuals we serve.

From interactive, gamified journeys to personalized coaching sessions, our programs are designed to cater to different groups and needs, ensuring a path for every seeker. Discover the journey that calls to you and step closer to your ultimate destiny.

Explore Our Programs

SEE THE PROCESS TO GET TO YOUR CDP

Unleash Your True Potential

DNA True North introduces a spectrum of Coaching Journeys, meticulously designed to navigate the complexities of career, purpose, and personal growth.

Whether you're a teenager exploring future possibilities, an adult facing a crossroads, or a professional seeking alignment and advancement, our Coaching Journeys offer a transformative path tailored just for you.

Dive deep into your innate abilities, align your life with your true calling and step confidently into a future you've always envisioned.

Each step you take on this journey brings you closer to unlocking your full potential, discovering your central definite purpose (CDP), and living a life that resonates deeply with your true self.

Unleash Your True Potential

DNA True North introduces a spectrum of Coaching Journeys, meticulously designed to navigate the complexities of career, purpose, and personal growth.

Whether you're a teenager exploring future possibilities, an adult facing a crossroads, or a professional seeking alignment and advancement, our Coaching Journeys offer a transformative path tailored just for you.

Dive deep into your innate abilities, align your life with your true calling and step confidently into a future you've always envisioned.

Each step you take on this journey brings you closer to unlocking your full potential, discovering your central definite purpose (CDP), and living a life that resonates deeply with your true self.

With DNA True North, you're not just finding your way; you're paving a new path towards a future brimming with purpose, passion, and possibilities.

Meet

Ilne Benadie

DNA True North Coach

Ilne Nienaber is a dynamic and empathetic professional who has spent over two decades captivating audiences as a professional actress in South Africa. Her career on set allowed her to perfect the art of relationship building and conveying emotions in a deeply practical and empathetic manner. These skills have been invaluable in her personal and professional life, enriching her interactions and connections with others. Ilne is happily married and the proud mother of two beautiful children, who have taught her the profound importance of living each day to the fullest. Their presence in her life has been a constant source of joy, inspiration, and motivation, shaping her outlook on life and her commitment to personal growth and fulfillment.   In 2021, Ilne embarked on a new chapter of her life by moving across the globe to Toronto, Canada with her family. This significant transition marked a period of searching for a new purpose and career path. Her journey of self-discovery led her to participate in the DNA True North challenge, an experience that profoundly impacted her. She fell in love with the people and missions of DNA True North, which inspired her to pursue training to become a qualified DNA True North coach. As a DNA True North coach, Ilne is dedicated to helping others navigate their path towards true fulfillment. She believes in leading a purpose-driven life, filled with realized goals and passions. Her motto, "You can't control the wind, but you can adjust your sails," encapsulates her approach to life's challenges and uncertainties. Ilne deeply understands the various seasons of life, including career changes, emigration, mom guilt, and the complexities of being a supportive wife/partner while crafting one's own identity. She believes that attitude determines altitude and is passionate about empowering others to adjust their sails in the storm while enjoying the journey that we call life. Through DNA True North coaching, Ilne provides the tools and guidance necessary for individuals to lead fulfilling and purpose-driven lives, embracing each moment with resilience and joy.

a Word From

Juan Nel

DNA True North Founder

Ilne Nienaber brings over two decades of experience as a professional actress in South Africa, where she honed her skills in building relationships and conveying deep emotions. As a dedicated wife and mother, Ilne's journey to Toronto in 2021 ignited her passion for purposeful living, leading her to become a certified DNA True North coach. With a belief that "You can't control the wind, but you can adjust your sails," Ilne is committed to guiding others towards a life of fulfillment and purpose, helping them navigate life's challenges with resilience and joy.

Success stories from individuals and businesses

Journey through the experiences of those who've embarked on their path to True North. Their stories of transformation and discovery are a testament to the life-changing impact of finding one's true purpose.

Have questions about our coaching processes or what to expect? Our FAQs section covers everything from how to start your journey with us to understanding the unique methodologies behind our coaching success. Learn about our commitment to unlocking your potential and the pathways we offer to guide you towards your True North.

What is a purpose coach?

A purpose coach, within the DNA True North framework, is a professional who guides individuals on a transformative journey to discover and align with their Central Definite Purpose (CDP). This journey involves uncovering an individual's unique combination of gifts, strengths, and potential, which are referred to as their "DNA Blueprint." The coach uses a series of assessments, micro-learning techniques, and engaging activities based on NLP and visual communication to help individuals identify their CDP, aligning their character, gifts, potential, performance, passion, and purpose systematically. This alignment is aimed at propelling individuals towards their desired life, enhancing their mental well-being, and increasing their opportunities for monetizing their passion. Purpose coaching is an intentional, transformative process that seeks to align individuals with their divine blueprint and assist them in navigating life's complexities to achieve tangible success and fulfillment .

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What makes DNA True North different from life coaching? 

DNA True North differentiates itself from traditional life coaching by focusing on a more specialized and in-depth approach termed "purpose coaching." This method goes beyond general life coaching, which often addresses a broad range of life's areas and challenges, by specifically targeting the discovery and alignment of an individual's Central Definite Purpose (CDP). Here are the key distinctions:

1. DNA Blueprint and Super DNA: DNA True North's approach is rooted in the concept of the DNA Blueprint, a unique combination of an individual's talents, skills, strengths, values, and gifts. The program emphasizes nurturing one's "Super DNA," the intrinsic qualities that propel one towards excellence in various life domains.

2. Central Definite Purpose (CDP): Unlike life coaching, which may focus on various goals and areas of improvement, DNA True North is centered on discovering and aligning with one's CDP. This involves a deep dive into understanding and connecting with a person's ultimate purpose and mission in life.

3. Transformative Growth through Hidden Layers: DNA True North's methodology challenges individuals to engage with hidden layers of their existence, such as their life experiences, origin story, and belief system, ensuring that the growth process is holistic and deeply transformative.

4. Life Convergence: The ultimate goal of DNA True North coaching is to achieve Life Convergence, where an individual's seasonal purposes and roles are aligned with their True North, leading to a state of maximum impact, contribution, and personal fulfillment.

5. Divine Assignment: The coaching journey with DNA True North is seen as a pilgrimage to one's core destiny, focusing on unveiling and stepping into one's divine assignment, the CDP, where they are fully engaged and can monetize their passion.

These elements combine to create a coaching experience that is not just about navigating life's challenges or achieving short-term goals but about a profound transformation aligned with one's deepest purpose and potential.

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Why must I align my inner world gifts and outer world potential?

Aligning your inner world gifts with your outer world potential is crucial because it ensures that your innate talents, strengths, and passions are effectively utilized and expressed in your external activities and endeavors. This alignment is foundational to achieving a state of flow, satisfaction, and success in various aspects of life, as outlined by DNA True North. Here's why this alignment is essential:

1. Maximized Fulfillment and Performance: When your inner gifts and outer actions are in harmony, you operate at your peak potential, leading to greater satisfaction, higher performance, and a profound sense of fulfillment. You're more likely to engage in work that resonates deeply with your core, enhancing your motivation and commitment.

2. Authenticity and Self-Expression: Aligning your inner talents with your external actions allows you to live authentically, expressing your true self in your daily life and work. This authenticity fosters a stronger connection with others and with your work, leading to more meaningful and impactful relationships and contributions.

3. Enhanced Well-being: When you engage in activities that align with your intrinsic gifts and passions, you experience increased well-being. This alignment can lead to a reduction in stress and an increase in positive emotions, as you're more likely to feel competent, autonomous, and connected to others.

4. Life Convergence: DNA True North emphasizes the concept of Life Convergence, where aligning your inner world with your outer potential leads to a state where your passion meets action, resulting in ultimate contribution, impact, and performance. This convergence is where you find true purpose and direction, enabling you to live a life that is not only successful but also deeply fulfilling and aligned with your divine assignment.

5. Legacy and Impact: By aligning your gifts with your potential, you're positioned to make a more significant impact on the world around you. Your work becomes an extension of your inner self, allowing you to leave a lasting legacy that reflects your true essence and contributes positively to the lives of others.

In essence, this alignment is about harnessing the full range of your abilities and aspirations to create a harmonious and impactful life, as envisioned by the DNA True North coaching framework.

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How does the DNA True North programs work?

The DNA True North program operates through a structured and transformative process designed to help individuals uncover and align with their Central Definite Purpose (CDP). Here's an overview of how the program works:

1. Discovery of DNA Blueprint: Participants begin by engaging with assessments and tools that help them discover their DNA Blueprint. This blueprint is a comprehensive profile that includes their talents, skills, strengths, values, and intrinsic qualities, which DNA True North refers to as "Super DNA."

2. Understanding Inner World Gifts: The program delves into the participants' inner world, exploring their inherent gifts and how these can be nurtured and developed. This phase is crucial for self-awareness and understanding one's unique potential and purpose.

3. Engagement with Life's Hidden Layers: DNA True North encourages individuals to engage with various aspects of their lives, including the 14 Mountains, Life Experiences, and Origin Story. This engagement helps to uncover deep-seated beliefs and patterns that influence their life path.

4. Alignment of Inner and Outer Worlds: The program focuses on aligning participants' inner world gifts with their outer world potential. This alignment is essential for achieving Life Convergence, where one's passions, talents, and external actions are in harmony, leading to a fulfilling and impactful life.

5. Identification of Central Definite Purpose (CDP): Through a series of transformative activities and coaching, individuals identify their CDP, a clear and compelling vision for their life that aligns with their deepest values and strengths.

6. Creation of a Roadmap: With the CDP identified, participants work on developing a strategic roadmap that outlines the steps and actions needed to achieve their goals and fulfill their purpose. This plan is tailored to each individual, taking into account their unique DNA Blueprint and life circumstances.

7. Ongoing Coaching and Support: Throughout the process, participants receive guidance and support from a dedicated coach. This coach helps them navigate challenges, refine their goals, and stay aligned with their True North.

8. Practical Application and Transformation: The program emphasizes the practical application of insights and strategies. Participants engage in real-life projects and activities that reflect their purpose and utilize their gifts, facilitating a tangible transformation in their lives.

9. Community and Network: DNA True North often includes a community aspect, where participants can connect with others on similar journeys, share experiences, and support each other in their growth and development.

10. Continual Learning and Evolution: The journey with DNA True North is seen as an ongoing process of learning, growth, and evolution. Participants are encouraged to continually reassess their goals, adapt their strategies, and remain open to new insights and directions.

By integrating these steps, DNA True North offers a comprehensive and dynamic approach to personal development, aimed at helping individuals live authentically, achieve their potential, and make a meaningful impact in their world.

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What can I expect? 

Participating in the DNA True North program, you can expect a comprehensive and transformative journey designed to help you discover, align with, and act upon your Central Definite Purpose (CDP). Here’s what to anticipate throughout your experience:

1. Personal Discovery: Expect to engage in deep introspection and assessments that reveal your unique DNA Blueprint, including your talents, strengths, values, and intrinsic motivations. This phase is about understanding the core of who you are and the gifts you possess.

2. Engaging Content: The program offers a variety of engaging and interactive content, including videos, audio sessions, and micro-learnings, all designed to facilitate your growth and understanding in an enjoyable and impactful way.

3. Professional Coaching: You will have access to dedicated coaching, providing personalized guidance and support. These coaches are trained to help you navigate the journey, overcome obstacles, and stay aligned with your purpose.

4. Actionable Insights: The program is structured to provide actionable insights and strategies. You'll learn how to apply what you discover about yourself to make tangible changes in your life, moving towards your goals and aspirations.

5. Life Convergence: Expect to work towards achieving Life Convergence, where your inner gifts and outer world activities align, leading to heightened satisfaction, effectiveness, and fulfillment.

6. Purpose and Vision Clarity: You'll be guided to identify your Central Definite Purpose, giving you a clear and compelling vision that directs your life decisions and actions.

7. Community Support: Depending on the specific program structure, you may have opportunities to connect with a community of like-minded individuals who are also on their journey to discovering and living their true north.

8. Transformative Outcomes: The program is designed to lead to transformative outcomes, not just in terms of career and personal goals but also in enhancing your overall well-being, happiness, and sense of fulfillment.

9. Continuous Growth: DNA True North views personal growth as an ongoing journey. Expect to cultivate a mindset of continuous learning and adaptation, using the tools and insights gained to navigate life’s evolving challenges and opportunities.

10. Tangible Impact: By aligning your actions with your CDP, you’ll be positioned to make a meaningful impact in your chosen fields or endeavors, contributing to your legacy and the betterment of those around you.

By embarking on the DNA True North journey, you're setting the stage for profound personal and professional transformation, designed to help you live a life that is fully aligned with your deepest values and purposes.

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What is CDP? Calling, Purpose Destiny?

In the context of DNA True North, CDP has a two-fold meaning. Its primary meaning is Central Definite Purpose, which is a core concept of their coaching framework. This concept embodies a clear and compelling vision that serves as a magnetic north that is pulling you into the future according to your divine blueprint on the inside. As you connect with your CDP your inner world potential and outer world potential aligns, thus causing increased opportunities and being 100% alive.

The CDP is more than just a goal or ambition; it's a comprehensive understanding of one's unique calling, purpose, and destiny. The second meaning is more descriptive of what your Central Definite Purpose will activate in your life and this is Calling, Destiny & Purpose.

Here's a breakdown of each element:

1. Calling: This aspect of CDP relates to the deep-seated sense of being drawn towards certain activities, fields, or ways of being. It's what you feel innately compelled to do, often linked to your intrinsic talents and passions. Your calling is the internal compass that guides your decisions and directions in life, resonating with your core identity and values.

2. Destiny: Destiny refers to the potential future you can create based on your calling and purpose. It's the realization of your fullest potential and the impact you aim to have in your life and on the world. Your destiny is about the legacy you want to leave and the contributions you aspire to make, shaped by your calling and driven by your purpose.

3. Purpose: Purpose in the CDP context is about understanding why you do what you do. It's the motivation and intention behind your actions, providing meaning and direction. Your purpose answers the "why" behind your life's activities, aligning your daily actions with your broader life goals and values.

By focusing on CDP, DNA True North helps individuals to connect and align with their unique calling, purpose, and destiny through connecting to the Central Definite Purpose, enabling them to unlock and manifest more fulfilling and impactful lives. This alignment ensures that every action and decision is infused with intention, personal meaning and contributes to a larger vision of one's life.

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* Not suitable for woke weaklings, entitled victims or value leeches *

Dive into the heart of purpose discovery with our curated selection of articles, tips, and resources. Each piece is designed to inspire and guide you through personal and business development, reflecting our dedication to elevating individuals and companies to their full potential.

Explore stories of transformation, strategies for growth, and insights into finding and aligning with your True North.

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